SG7016 Industry Project · Team Quantum · Sponsor: DXC Technology

Research Question Source Map

Every source from the reference library, mapped to the four key research questions in the DXC Request for Service, plus the international business perspective. Each card explains the angle: how that source answers that specific question. An APA formatted reference list sits at the bottom, ready to copy into the report.
"Why does significant investment in Artificial Intelligence not always translate into significant business value, and what must organisations do to close this gap?"

Question 1: What is AI Value?

Examine how AI creates value for organisations and stakeholders: productivity, decision making, innovation, revenue growth, experience, risk management, and competitive advantage. Dr. Kokkonen's guidance: define sustainable business value yourselves, across short, mid, and long term horizons, and across value types beyond financial (operational, trust, resiliency, adaptability).

BCG · Sept 2025

The Widening AI Value Gap

Quantifies what value looks like when it lands: leaders post 1.7x revenue growth, 3.6x three year shareholder return, 1.6x EBIT margin vs laggards. 70% of AI's potential value sits in core business functions like R&D, sales, and manufacturing, not support functions.

Angle for Q1: Use BCG's value concentration data to define WHERE value lives, and their leader metrics to define WHAT financial value looks like when realised.
Open Source
McKinsey · State of AI

The State of AI: Agents, Innovation, and Transformation

Maps value by function: revenue gains cluster in marketing and sales, strategy and corporate finance, and product development; cost gains in software engineering, manufacturing, and IT. High performers pursue growth and innovation objectives, not just cost cutting.

Angle for Q1: The function level value map is a ready made input for your heat map of value types by stakeholder.
Open Source
PwC · June 2025

The Fearless Future: 2025 Global AI Jobs Barometer

Macro evidence of value: productivity growth nearly quadrupled in AI exposed industries (7% to 27%), revenue per employee growing 3x faster, and a 56% wage premium for AI skilled workers. Based on nearly a billion job ads across six continents.

Angle for Q1: Value accruing to workers (wages) and employers (revenue per employee) at once, a clean example of value differing by stakeholder group.
Open Source
Deloitte Global · Oct 2025

AI ROI: Rising Investment and Elusive Returns

Splits value by AI type and horizon: 15% see significant measurable ROI from GenAI today (quick wins), only 10% from agentic AI, with most expecting agentic returns across one to five years due to complexity.

Angle for Q1: Direct support for the graded timeline with stage gates that Dr. Kokkonen asked for; value type and timing change as adoption matures.
Open Source
Stanford HAI · Apr 2026

The 2026 AI Index Report

Value at the societal level: estimated consumer surplus from GenAI in the US reached 172 billion dollars annually, with median value per user tripling year over year, mostly from free tools. Corporate AI investment doubled to 581.7 billion dollars in 2025.

Angle for Q1: Value to customers and citizens as stakeholders, a column most corporate ROI studies ignore entirely.
Open Source
DXC · Kokkonen and Krohn

Empowering Sustainability Through Collaboration

Authored by Dr. Kokkonen

Your sponsor on non financial value: AI enabling real time ESG monitoring, predictive analysis, transparent reporting, reputation, and long term value creation for stakeholders integrating sustainability into decisions.

Angle for Q1: Published proof from Dr. Kokkonen herself that value includes trust, reputation, and resilience, not just financial return.
Open Source

Question 2: What AI Is Not

Critically evaluate common misconceptions: AI vs human intelligence, limitations of generative AI, bias and hallucinations, AI as enabler not complete solution, the continuing importance of human judgment and accountability, and the difference between technological capability and business value.

Gartner · June 2025

40% of Agentic AI Projects Canceled by 2027

Names agent washing: vendors rebranding chatbots, RPA, and assistants as agents without real agentic capability. Gartner estimates only about 130 of thousands of agentic vendors are real, and most current models lack the maturity to autonomously achieve complex business goals.

Angle for Q2: The sharpest published example of the gap between marketed capability and actual capability, the heart of What AI Is Not.
Open Source
Marketing AI Institute · 2025

That Viral MIT Study? Don't Believe the Hype

Critique of how the 95% failure stat is constructed and reported. Shows the misconception cycle runs both directions: overhyping AI's power, then overhyping its failure.

Angle for Q2: Misconceptions include misreading the research itself. Interrogating your own headline stats demonstrates the critical evaluation the brief demands.
Open Source
California Management Review · 2025

Cutting Through the AI Hype

Academic synthesis showing AI theater: leaders presenting light touch initiatives to boards and investors to appear committed while lacking a real plan, often because current tech cannot deliver on unrealistic expectations.

Angle for Q2: Capability vs business value distinction with academic weight, plus evidence that expectations themselves are a misconception engine.
Open Source
Technology Magazine · Dec 2025

How DXC AdvisoryX Addresses the AI Execution Gap

DXC Related Coverage

From the DXC study: only 15% of leaders expect fully autonomous AI near term. 50% expect hybrid models with human approval on key decisions, 31% expect AI mainly assisting humans.

Angle for Q2: Even leaders investing heavily do not believe AI replaces human judgment. Direct support for AI as enabler, not complete solution.
Open Source
Melbourne and KPMG · 2025

Global Trust Study: Reliance Without Verification

66% of users rely on AI output without evaluating accuracy and 56% have made mistakes in their work because of AI. Only 39% have received any form of AI training.

Angle for Q2: Hallucination and reliability limits are not abstract; they show up as measured workplace errors when human judgment steps back.
Open Source
Forbes · July 2026

Why 40% of Agentic AI Projects May Be Canceled

Argues surviving agents will not be the ones with the biggest models but the ones with a number attached to their job and a name on the override switch. Introduces the capability deployment verification gap.

Angle for Q2: Accountability and human ownership as the dividing line between capability demos and business systems.
Open Source

Question 3: How AI Is Perceived

Investigate perception across stakeholder groups: business leaders, employees, customers and citizens, investors, governments and regulators, and technology providers. Examine how perceptions differ between optimism, skepticism, opportunity, risk, trust, and fear.

Melbourne and KPMG · 2025

Trust, Attitudes and Use of AI: A Global Study 2025

48,000+ people, 47 countries. 66% use AI regularly, 83% expect benefits, yet only 46% are willing to trust it, and trust has FALLEN since 2022 as adoption rose. 70% want regulation. The core dataset for citizens and employees as stakeholders.

Angle for Q3: Your backbone source. The adoption up, trust down finding is the single most useful perception paradox for your framework.
Open Source
KPMG US · Apr 2025

The American Trust in AI Paradox

Employee perception in practice: half the US workforce uses AI without knowing if it is allowed, 44% knowingly use it improperly, 53% present AI output as their own. Employees are simultaneously enthusiastic adopters and governance risks.

Angle for Q3: The employee stakeholder cell of your perception heat map, showing opportunity and risk coexisting in the same group.
Open Source
IBM IBV · May 2025

IBM CEO Study

Leader perception: 64% of CEOs admit fear of falling behind drives investment before value is understood, yet only 37% say fast and wrong beats right and slow. 85% still expect positive ROI by 2027 despite only 25% of initiatives delivering so far.

Angle for Q3: The executive cell: optimism and fear driving the same behavior. Maps to executive misunderstanding from your meeting notes.
Open Source
Stanford HAI · Apr 2026

AI Index: The Expert vs Public Perception Gap

Documents a roughly 50 point gap between AI experts (73% positive) and the US public on AI's impact on work. Nearly two thirds of Americans expect AI to reduce jobs over 20 years. Only 31% of Americans trust their government to regulate AI, lowest of all countries surveyed.

Angle for Q3: Technology providers vs citizens in one chart, plus the government and regulator perception cell.
Open Source
MIT NANDA · 2025

The GenAI Divide: The Shadow AI Economy

Over 90% of firms have employees using personal AI tools even when official pilots fail. Workers perceive value the organization cannot capture; a manufacturing COO: the hype says everything changed, in our operations nothing fundamental has shifted.

Angle for Q3: Perception split WITHIN organizations: employees see utility, leaders see stalled pilots. Behavioral adoption without institutional trust.
Open Source
DXC · Dr. Alex Kokkonen

The New Governance: 10 Trends

Authored by Dr. Kokkonen

Kokkonen on investor and regulator perception: shareholders and regulators seeking greater insight into board oversight, customers and employees entitled to understand organizational principles, and transparency as a cultural expectation.

Angle for Q3: The investor and regulator cells of your heat map, written by your sponsor.
Open Source

Question 4: Why Businesses Struggle to Derive Value from AI

Explore why organisations fail to achieve expected outcomes: data quality, legacy tech, unclear objectives, skills gaps, governance and ethics, organizational resistance, hype driven expectations, ROI measurement difficulty, and scaling beyond pilots.

DXC AdvisoryX · Dec 2025

Global Study: The AI Execution Gap

DXC Published Research

Your sponsor's answer: 94% face significant challenges deploying at scale, 65% cannot build a clear business case, and adoption is driven by board pressure rather than outcomes. Five interconnected execution challenges: strategy, deployment focus, leadership alignment, organizational readiness, technical capability.

Angle for Q4: Lead with this. Structure your barrier analysis around DXC's own five challenge areas, then layer the other studies underneath each.
Open Source
MIT NANDA · 2025

The GenAI Divide: The Learning Gap

The 95% failure rate traces to a learning gap, not model quality: tools that cannot retain feedback, adapt to context, or improve. Budgets skew to visible sales and marketing pilots while ROI lives in back office. External partnerships succeed about twice as often as internal builds.

Angle for Q4: Three distinct failure mechanisms in one study: integration, investment bias, and build vs buy.
Open Source
McKinsey · State of AI

Workflow Redesign: The Missing Ingredient

Fundamental workflow redesign correlates most strongly with EBIT impact, yet only about 21% of adopters have redesigned any workflow. Nearly 80% layer AI on top of existing processes. Nearly two thirds have not begun scaling enterprise wide.

Angle for Q4: The operating model misalignment root cause from your meeting notes, with the strongest statistical backing available.
Open Source
BCG · Sept 2025

The 10-20-70 Rule

BCG's prescription for why efforts fail: companies invert the ratio, spending on algorithms and tech while starving the 70% that matters, people and processes. Future built firms plan to train over half their workforce in AI; laggards about a fifth.

Angle for Q4: Workforce transition and capability as a failure driver, quantified, and a memorable frame for your recommendations.
Open Source
Gartner · June 2025

Escalating Costs, Unclear Value, Weak Risk Controls

The three named killers behind the 40% agentic cancellation prediction. Most projects are hype driven early experiments deployed without strategy, without understanding complexity, and without governance for when things go wrong.

Angle for Q4: Governance and risk control gaps as a direct cause of value loss, and a forward looking data point (prediction, not autopsy).
Open Source
Deloitte AI Institute · 2026

State of AI in the Enterprise 2026

The AI skills gap is the top integration barrier, and companies responded with education rather than role or workflow redesign. Only one in five has mature agentic governance. Only 34% are truly reimagining the business despite rising impact reports.

Angle for Q4: Skills shortages and change management from the RFS theme list, with 2026 data freshness.
Open Source
IBM IBV · May 2025

Disconnected Technology and Siloed Organizations

50% of CEOs say rapid AI investment produced disconnected technology. Top innovation barriers named: lack of collaboration across silos, aversion to risk and disruption, and lack of expertise. Only 16% of initiatives scaled enterprise wide.

Angle for Q4: Legacy environments, technical debt, and fragmentation, confirmed from the CEO's own chair.
Open Source
Forbes · Aug 2025

Companies Avoid Friction

The 5% who succeed design for friction: deep workflow embedding, memory, learning loops. The 95% chase frictionless generic tools that demo well and collapse in the field. Includes the insurer case where the official pilot failed while shadow AI thrived.

Angle for Q4: Technical implementation without behavioral adoption, the exact question in your post meeting notes.
Open Source

Cross Cutting: International Business Perspective

How adoption, regulation, investment, and maturity differ across regions, required framing for the whole report rather than a standalone question.

Stanford HAI · Country Data

Adoption and Investment by Country

GenAI at 53% global adoption in three years. Singapore 61% and UAE 64% overperform; the US ranks 24th at 28.3% despite dominating investment (roughly 23x China in private capital). US and Chinese model performance has effectively converged.

Angle: Investment leadership does not equal adoption leadership, a clean international paradox for the report.
Open Source
BCG · Regional Cut (PDF)

Regional Maturity and Agentic Adoption

North America slightly ahead on most adoption metrics, APAC next, Europe behind: agentic experimentation at 51% NA, 45% APAC, 41% Europe, while APAC allocates the largest AI budget share to agents.

Angle: One consistent methodology across regions; matches the RFS regional examples almost line for line.
Open Source
Melbourne and KPMG · Country Insights (PDF)

Trust by Country: 47 Nation Breakdown

Country by country trust, use, and attitude data vs global benchmarks. Emerging economies generally show higher trust and optimism than advanced economies.

Angle: Cultural and economic factors shaping perception, with emerging markets optimism supporting the RFS development acceleration point.
Open Source
IEEE Spectrum · June 2026

Regulatory Trust by Region

Low trust in government AI regulation in the US, much of Europe, and Japan; higher trust in parts of Asia and South America. Globally the EU is trusted to regulate AI more than the US or China.

Angle: Europe's regulation emphasis vs North America's innovation focus, evidenced through public trust data.
Open Source
Deloitte Global · Oct 2025

Europe and Middle East ROI View

1,854 executives across Europe and the Middle East: CEO led AI agendas emerging, 95% of ROI leaders allocating over 10% of tech budget to AI, and agentic returns expected over longer horizons.

Angle: A dedicated regional dataset so your European comparisons are not just extrapolated from global surveys.
Open Source

APA Reference List (7th Edition)

Copy straight into the report. Entries are alphabetized with hanging indents. Verify publication dates against each source before final submission, and swap press release citations for full report citations where your team downloads the underlying PDF.

Note: several corporate reports list no individual author, so the organization is cited as author per APA 7. Where a page shows no date, (n.d.) is used; update if the source page displays one.

Boston Consulting Group. (2025, September). The widening AI value gap: Build for the future 2025. https://www.bcg.com/publications/2025/are-you-generating-value-from-ai-the-widening-gap

California Management Review. (2025, June). Cutting through the AI hype: The facts leaders need to know about GenAI adoption and return on investment. University of California, Berkeley. https://cmr.berkeley.edu/assets/documents/pdf/2025-06-cutting-through-the-ai-hype-the-facts-leaders-need-to-know-about-genai-adoption-and-return-on-investment.pdf

Deloitte. (2025, October). AI ROI: The paradox of rising investment and elusive returns. https://www.deloitte.com/global/en/issues/generative-ai/ai-roi-the-paradox-of-rising-investment-and-elusive-returns.html

Deloitte AI Institute. (2026). The state of AI in the enterprise: 2026 report. Deloitte. https://www.deloitte.com/us/en/what-we-do/capabilities/applied-artificial-intelligence/content/state-of-ai-in-the-enterprise.html

DXC Technology. (2025). What's in store for banking in 2025? https://dxc.com/insights/knowledge-base/whats-in-store-for-banking-in-2025

DXC Technology. (2025, December 10). DXC launches AdvisoryX and releases new global insights on the AI execution gap [Press release]. PR Newswire. https://www.prnewswire.com/news-releases/dxc-launches-advisoryx-and-releases-new-global-insights-on-the-ai-execution-gap-302637011.html

DXC Technology. (2026, April 16). DXC expands Consulting & Engineering Services leadership to scale AI-led growth [Press release]. https://dxc.com/newsroom/04162026-dxc-expands-consulting-and-engineering-services-leadership-to-scale-ai-led-growth

Gartner. (2025, June 25). Gartner predicts over 40% of agentic AI projects will be canceled by end of 2027 [Press release]. https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-predicts-over-40-percent-of-agentic-ai-projects-will-be-canceled-by-end-of-2027

Gillespie, N., Lockey, S., Ward, T., Macdade, A., & Hassed, G. (2025). Trust, attitudes and use of artificial intelligence: A global study 2025. The University of Melbourne and KPMG. https://doi.org/10.26188/28822919

IBM Institute for Business Value. (2025, May 6). IBM study: CEOs double down on AI while navigating enterprise hurdles [Press release]. IBM Newsroom. https://newsroom.ibm.com/2025-05-06-ibm-study-ceos-double-down-on-ai-while-navigating-enterprise-hurdles

KPMG US. (2025, April 29). The American trust in AI paradox: Adoption outpaces governance [Press release]. https://kpmg.com/us/en/media/news/trust-in-ai-2025.html

Kokkonen, A. (n.d.). Reimagining outsourcing: Rethink, realign, reinvent. DXC Technology. https://dxc.com/au/en/insights/perspectives/paper/reimagining-outsourcing

Kokkonen, A. (n.d.). Ten trends shaping 2024's corporate dialogue. DXC Technology. https://dxc.com/au/en/insights/technical-debt/ten-trends-shaping-2024s-corporate-dialogue

Kokkonen, A. (n.d.). The new governance: 10 trends. DXC Technology. https://dxc.com/us/en/insights/perspectives/article/the-new-governance-10-trends

Kokkonen, A., & Krohn, M. (n.d.). Empowering sustainability efforts through strong collaborative relationships. DXC Technology. https://dxc.com/sg/en/insights/perspectives/paper/empowering-sustainability-efforts-through-strong-collaborative-relationships

Marketing AI Institute. (2025, November 3). That viral MIT study claiming 95% of AI pilots fail? Don't believe the hype. https://www.marketingaiinstitute.com/blog/mit-study-ai-pilots

McKinsey & Company. (2025). The state of AI: Agents, innovation, and transformation. QuantumBlack, AI by McKinsey. https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai

MIT NANDA Initiative. (2025). The GenAI divide: State of AI in business 2025. Massachusetts Institute of Technology. (Summary reported in Fortune: https://finance.yahoo.com/news/mit-report-95-generative-ai-105412686.html)

PwC. (2025, June 3). The fearless future: 2025 global AI jobs barometer [Press release]. https://pwc.com/gx/en/news-room/press-releases/2025/ai-linked-to-a-fourfold-increase-in-productivity-growth.html

Snyder, J. (2025, August 26). MIT finds 95% of GenAI pilots fail because companies avoid friction. Forbes. https://www.forbes.com/sites/jasonsnyder/2025/08/26/mit-finds-95-of-genai-pilots-fail-because-companies-avoid-friction/

Stanford Institute for Human-Centered Artificial Intelligence. (2026). The 2026 AI index report. Stanford University. https://hai.stanford.edu/ai-index/2026-ai-index-report

Strickland, E. (2026, June 2). Stanford's AI index for 2026 shows the state of AI. IEEE Spectrum. https://spectrum.ieee.org/state-of-ai-index-2026

Szczerba, R. J. (2026, July 7). Why 40% of agentic AI projects may be canceled by 2027. Forbes. https://www.forbes.com/sites/robertszczerba/2026/07/07/why-40-of-agentic-ai-projects-may-be-canceled-by-2027/

Technology Magazine. (2025, December). How DXC AdvisoryX aims to address the AI execution gap. https://technologymagazine.com/news/how-dxc-advisoryx-aims-to-address-the-ai-execution-gap